by Sharon Fleshman
When I work with students on cover letters or mock interviews, they can find it challenging to articulate what appeals to them about a particular employer. Indeed, all of the non-profits, businesses, schools, hospitals, and agencies seem to look alike after writing the umpteenth letter. Yet it is crucial to pinpoint why you want to work at Employer A, Employer B, Employer C, etc… Here are some thoughts on how to proceed in an efficient way.
Explore the employer’s website.
Fortunately, the internet makes it easier to conduct employer research. Be on the lookout for a mission statement or a list of core values and reflect on how they resonate with your own work values. Even if a mission and core values are not posted, perusing the website can give you a feel for the company’s approach to providing products and services, conducting business, and developing staff. Also, check out recent news items, projects or initiatives as some of them may intrigue you and reaffirm your interest in the organization.
Document highlights from conversations with employees.
Talking with those who work at a given organization can generate interest, so keep track of your chats with those representing the employer at career fairs or information sessions. Make sure that the exchange is still fresh in your mind by taking notes on business cards shortly after the conversations. Another source of good dialogue about an employer is an informational interview, where you typically have more time. With this approach to employer research, you can be more prepared for the job search and eventually write or say something like, “During my conversations with alumni during the recent campus information session, I was pleased to hear that company X values ….”
Reflect on any previous hands-on experience with the employer.
You may have interned or volunteered with an organization of interest. While it may seem like a no-brainer that you would love to keep working there, you still need to make it clear that you enjoyed the experience and would continue to add value and thrive as an employee.
1 thought on “I want to work here because…”
Very interesting article. When ever I interview a new apprentice. My first question is always “What can you tell me about my company”
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