Day in the Life: Marketing in the Entertainment Industry with Disney & ESPN Media Networks

We’ll be focusing on Entrepreneurial Careers next week, February 13th-17th leading up to Wharton’s Entrepreneurship Conference.  On Tuesday, February 14th we welcome Sasha Mitchell to @PennCareerDay on Twitter!  As the Affiliate Marketing Coordinator at Disney and ESPN Media Networks, Sasha is focused on branding, negotiations and other critical pieces to start and run a business.  Post your questions to our Facebook page or send us a tweet  to @PennCareerServ leading up to February 14th.   Sasha will answer them on @PennCareerDay throughout her day.  Read more about Sasha below, and remember to follow her on Tuesday the 14th!

Sasha is the Affiliate Marketing Coordinator at Disney and ESPN Media Networks. Her group, Affiliate Sales and Marketing, is a unique group within The Walt Disney Company, generating tremendous revenue each year by negotiating billion dollar deals with cable, satellite, and teleco providers. Sasha works specifically on the Cable Network Group (CNG) Brand Team, which includes Disney Channel, Disney XD, Disney Junior, ABC, ABC Family, and SOAPnet. Her counterparts work on the ESPN channels.

Day to day activities include: coordinating the planning, execution and implementation of multiple Affiliate Marketing projects to support the sales and distribution goals with smooth efficiency,  Overseeing all aspects of the fulfillment of requested marketing materials including processing, tracking and fielding requests from Account Management teams, writing creative briefs for assigned projects and serving as the liaison with external and internal vendors, and tracking the Affiliate Marketing budgets. She attributes networking and cultivating valuable relationships throughout her college career for getting her “foot in the door” with Disney and ESPN Media Networks.

Sasha graduated from The College in May 2010 with a Economics major and a Mathematics minor.