Tag: Twitter

A Day in the Life: Business Development at a Tech Startup

Technology and entrepreneurship goes hand in hand these days.  What better way to learn about the variety of opportunities available with startups than through a Penn alum? On Thursday, November 3rd we welcome Adam Levin to @PennCareerDay on Twitter to talk about his day in business development at a cutting-edge technology company, Meebo.   Adam’s contributions to @PennCareerDay is one of highlighted resources featured October 31st through November 5th on Startups.  To learn more about Adam, read his bio below and follow him on November 3rd.

As senior manager of Business Development at Meebo, Adam leads a team focusing on audience growth and large scale revenue opportunities for Meebo’s partners. Since joining Meebo, Adam has worked with premium partners and large media networks to help build out key content verticals. Before joining Meebo, Adam spent his summer internship in business school at Silver Lake Partners’ credit hedge where he invested in tech securities. Prior to business school, Adam spent two years working in Investment Banking at Goldman Sachs; he specialized in leveraged buyouts and capital markets transactions in the industrials and business services sectors. Adam earned a BA in 2005 from the College of Arts and Sciences where he majored in English and an MBA from Wharton in 2009 with a concentration in management.

A Day in the Life: Public Relations

If you value communication, creativity, and working with the media and public to get the word out, then public relations may be for you.  On Wednesday, October 26th, 2011 we welcome alum Meagan Sloan to @PennCareerDay on Twitter.  Public relations is a field where social media has grown in popularity thanks to the variety of tools it offers to this industry. We’re excited to have Meagan post to give you an inside look at what her day is like in the current communications climate. To learn more about Meagan, read her bio below and follow her on the 26th!

As an Account Executive for Brownstein Group’s PR team, Meagan is responsible for day-to-day account activity for clients such as TireVan, Harcum College, and Craiger Drake Designs. In addition to executing public relations tactics for these clients, she also provides support across other PR account, gaining experience in a variety of industries, including real estate, education, non-profit, and consumer products. During her time at Brownstein Group, Meagan has assisted in social media and media relations campaigns, securing placements in a number of local outlets, such as The Inquirer, Philadelphia Business Journal, Philadelphia magazine, Metro and local broadcast affiliates.

A Philadelphia native, Meagan graduated magna cum laude from the University of Pennsylvania with a BA in Communication and a minor in Consumer Psychology. While in college, she interned at Brownstein Group in the fall of 2009, supporting the Harcum College, Bancroft, and Asian World of Martial Arts accounts. In addition, Meagan held public relations and advertising internships at other Philadelphia agencies, including Red Tettemer, The Star Group, and The Karma Agency.

If you would like to learn more about a career in public relations, visit our resource page for this field here.

 

A Day in the Life: Global Marketing & Education Consultant

October 17th through October 21st is our International Careers week.  We’ll be highlighting our resources and featuring events to help those of you who want to study, volunteer, intern or have a career abroad or in international relations.  All of these highlights are in preparation for our International Opportunities Fair on October 25th (save that date!).  To help shed light on a career path abroad, we welcome alum Irene Tieh on Wednesday, October 19th to @PennCareerDay on Twitter.  She is currently a marketing and education consultant, and has vast experience living abroad and working with international clients. Read more about Irene below, and don’t forget to follow her on the 19th!

Irene Tieh spent her lifetime bridging the East and West.  She studied, traveled, lived and worked in China.  After graduating from UPENN with a MA and BA, Irene earned a full scholarship to study at Beijing’s Language and Culture University where she taught Chinese professionals English as well as coached students on how to prepare for their studies in the US.  She then moved to New York to pursue a career in global marketing where she worked for the pioneers of consumer product marketing and branding- Estee Lauder Companies and L’Oreal USA.

After years of traveling around the world, Irene was ready to return to China as an expatriate.  She took an executive position at Education First Professional English Division to develop a Career Services program, which evolved into a department of 4 business units that expanded across 4 Chinese cities.  To differentiate Education First (formerly English First) from its competitors, Irene spearheaded the departments’ strategic branding by identifying key business partnerships, and by producing media-covered programs and events that encouraged students to use English confidently in real-life situations. Through her work in branding and marketing, Irene realized a strong correlation between marketing and launching products with helping people in their careers.  Just as businesses go through different cycles of development to stay relevant and current to their market, people go through different stages of life to evolve and transform themselves.  Given her corporate and education background, Irene has developed an effective marketing approach to help individuals with the next phases in their college or professional endeavors.

In addition to helping UPENN admissions and career services, Irene is a sought-after Cross Cultural Expert specializing in China and US.  After working in China, she became an advocate for human capital and leadership because people or talent remains the biggest challenge for employers in that region.  She works directly with CEOs of major corporations as Co-Chair of the Membership Committee for CEO Connection, an exclusive membership organization that connects the best business leaders worldwide. She is an experience lecturer who presented to the Beijing Olympic Committee as well major Chinese universities and corporations.

Branching Out Beyond Art History & East Asian Studies

by Irene Tieh

Before I arrived at Penn in the Fall of 1994, I had to decide on whether I would enroll into Wharton or the College.  At that time, I did not have any proof that I knew Chinese (Chinese language classes were rare back then) and had to forego the dual degree Wharton/College program.  Everyone I knew told me that the obvious decision would be Wharton but I really wanted the opportunity to find out more about myself at college.  Born in Taiwan but raised in Texas, I really wanted to have a better understanding of both eastern and western cultures which was why I decided to major in both Art History and East Asian Studies.

I learned from Professor Nancy Steinhardt that I could submatriculate at the same time and earn a Masters degree by the time I completed my Bachelors.  The Fine Arts library granted me my own shelf space since I accumulated such an enormous amount of books for completing both degrees.  The ability to read, write, filter and discern vast amounts of information really helped me throughout my career.  Most importantly, studying both eastern and western cultures through art and history enabled me to pursue a global marketing career.  Each marketing position I took on for either the art, beauty or education industry required me to wear several hats.

Since I double majored and submatriculated at Penn, the extensive demands of those job positions did not overwhelm me.  I became more efficient at managing and prioritizing my workload.  I also felt more prepared to conduct competitive market research and as well as present findings in a boardroom since I did so much research, writing and presentations at Penn.  Furthermore, I had the cross-cultural communication skills that enabled me to work with several different countries and markets at the same time.

Now that I have spent several years marketing products and brands, I am applying my learnings and best practices to help individuals figure out how they can continue to flourish at college or in their career.  What matters is not what you majored in during college but what you do with the skill-sets you acquired along the way.  Keep learning, nurturing and applying your skills sets!

*Irene Tieh will be contributing to @PennCareerDay on Twitter during our International Careers week (October 17th-21st) to discuss her studies and career in China.  Check back next week for Irene’s full bio!

Social Media Update

by Shannon Kelly

As the manager of social media strategy here at Penn Career Services, I’d like to share some exciting updates about what’s in store for this year with all of you.

First and foremost,this year we have a theme for each week of the semester on our social media channels.  We’ll be announcing each theme the Friday prior to the themed week, so you know to tune in.  Upcoming themes are:

October 10th-14th: Policy & Government
October 17th-21st: International Careers
October 24th-28th: Social Media

Follow us on @PennCareerServ to get the details.  If you would like to request a theme, please email me at shakelly@upenn.edu or leave a comment below.

Secondly, we are continuing our Day in the Life on Twitter initiative.  @PennCareerDay is our account where alumni in different fields post throughout their day to give you an idea of what it’s really like to work in a particular industry.  Want to hear more about a particular path? Let me know, again, via email or a comment here.  Are you an alum and would like to post?  Fill out our survey https://www.surveymonkey.com/s/penncareerday and I’ll be in touch.

Third, we want to hear from students more! (If you couldn’t tell with all of my “let me know” ‘s  in this post.)  We are looking for students to write guest blogs, be interviewed on camera for videos on our Vimeo channels and share their insights on Twitter or Facebook.  We are also looking for feedback on our existing social media efforts and will launch a student advisory group on social media in the coming weeks.  If you would like to participate in any way…let me know!

Finally, I’ll be writing more updates about our social media efforts here on Penn & Beyond from time to time.  In addition, I will also add tips, tricks and trends  if you want to leverage social media in your job/internship search.  Speaking of which, I’ll be presenting a workshop with a recruiter at the end of this month – October 26th.  If you’re a social media fan or want to learn how recruiters are using social media to find candidates, you won’t want to miss it.

That’s all for now, stay savvy social media users!