Examining and Defining Yourself Via Social Media

by Panxin Jiang, W’13

Every semester around the time OCR rolls around, I discover that suddenly, a portion of my friends start disappearing from my Facebook chats and messages and these new contacts appear. We always hear horror stories about how employers checked up on a person’s Facebook profile and decided to not hire them or to retract their offer as a result of what they find. As a result, a number of people modify their names so that prospective employers would be unable to find them using social media.

However, what people need to realize is that you aren’t only recruiting during recruiting season. Headhunters and companies are constantly taking names and reaching out to prospective employees. We all have friends working for other companies who might suggest your name when a position becomes available. Recruiting does not just occur when you are actively seeking a job, but also at times when you least expect it. Because of this, shouldn’t our online profiles reflect our best every day and not just days where we are actively seeking a job?

Our generation grew up in a world filled with social media. We are accustomed to posting photos on Facebook and tweeting our feelings on Twitter at our whim. In fact, it is difficult for me to imagine a time where we could not connect with friends via Facebook or Twitter. I often find myself deactivating from Facebook only to reactivate my profile a few hours later. And while there may be a number of benefits that social media brings into our lives, such as connecting with childhood friends who we haven’t seen in years and who live across the country, there are a number of disadvantages that we need to be wary of.

What you put on your Facebook, LinkedIn, Twitter, Google Plus, or any other form of social media will stay with you forever. You might put up a potentially risqué photo only to take it down a few seconds later because of the nature of the photo. However, in the time it took you to delete it, a person, maybe a prospective employer, may have downloaded that photo onto their computer. Once you upload a photo onto the internet, you lose control of who has access to that photo.

Privacy settings may help, but in a world where we all know someone who knows someone, all it takes is a favor and everything on your profile could be leaked out to a company. Because of this, the best way to avoid having potentially damaging photo appear on your profile on any other social media site is to not put it out there for the world to see.

So, the next time you log into any social media platform that you use, look at your profile and think about whether it really reflects who you are and whether your profile is what you want portrayed about you. Who knows, it might even impress someone and land you a job.

Panxin JiangPanxin Jiang is a senior at the Wharton School concentrating in Accounting, Finance, and Real Estate. Asides from social media, she enjoys shopping, cooking, baking, and exploring all that Philly has to offer. You can find her on LinkedIn, Pinterest, and Facebook.

 

LinkedIn for International Students

by Gerald Parloiu, WH & CAS ’15

International students can have a harder time finding jobs in the U.S. especially because not all the companies can hire international students. If you are a freshman or a sophomore, firms might be reluctant to go through the complicated issue of sponsoring Visas, as they tend to look to hire juniors to whom they can extend full time offers at the end of their junior internship. However, OCR is not the only way of finding an internship!

inMails on LinkedIn
Coming from an Eastern European country and interested in returning and working in the area for the summer, LinkedIn proved a very helpful resource in my job search. After creating a profile and adding my experiences I received an email with an offer for a 2-month free LinkedIn Gold upgrade. I immediately signed up and received 10 free inMail credits. With these credits I was able to contact anyone on LinkedIn. The way it works is that you go on the person’s profile (HR, Associate, MD, Partner, anyone you’d like to contact) and you can write them a message. I used this function for job inquiries and it always proved successful as the messages sent through inMail go directly to the E-mail address the person used when they signed up for LinkedIn. Given this, you can rest assured that the person you are trying to contact will read your email. If for some reason they don’t answer to you in 7 days LinkedIn will give you another free inMail credit for the message you did not get a response back!

Whom to look for?
LinkedIn messages proved a very helpful tool as a lot of the people I contacted got back to me. In order to find out what companies to contact I did  preliminary research on the companies in banking and consulting in my country. It also helped to join different professional groups on LinkedIn – this gave me access to hundreds of different people who I could potentially contact. This might not work that well for contacting people in the United States or other countries that have a strong economy, as these countries tend to have a very formal recruiting process and the people you contact will most likely direct you to the company’s website or to HR.

Overall, I think LinkedIn is a great resource for international students looking for a job back home! And remember, most students find their job in April or May, there is no need to become anxious if you didn’t secure an internship in January. Start your search today by signing up and contacting people in the industry you are interested in!

To learn more about LinkedIn, visit Career Services’ LinkedIn resource page and come by for a LinkedIn profile critique!

Gerald_1Gerald is a sophomore studying in the Huntsman Program in International Studies and Business. Besides his Romanian and Hungarian skills he is fluent in Spanish and is now studying Portuguese. He is the Academic Relations VP for Wharton Europe, is part of the CURF Student Advisory Board and also serves on the Career Services Advisory Board.

How Do I Get The “Inside Scoop” About An Organization?

By Barbara Hewitt

There are many ways to learn what it is like to work for a particular organization. One of the best ways to do so, of course, is to talk to people who work there…ask them about a typical day, the things they like (and don’t like!) about their work, and to describe the culture of the organization. As a Penn student, you have access to a variety of useful networking tools including PACNet (the Penn Alumni Career Network), the Penn Internship Network and the University of Pennsylvania Alumni Group on LinkedIn. All of these can be very helpful to connect you with Penn alumni and current student who can help you research an organization.

If you are a regular Penn & Beyond reader, you probably were already aware of these resources, so I am focusiglassdoorng this blog post on another resource – Glassdoor.  This is a terrific site which provides “user generated content” to help job seekers find out more about specific organizations. You can research salaries for specific positions, read reviews from people working at the company (currently or in the past), and find out what interview questions job seekers were asked for specific positions at particular organizations. Although not all organizations are represented, over 238,000 are, so the chance of finding information on companies, particularly larger ones, is pretty good. While Glassdoor usually requires users to post a review or a salary before they can access all of the information on the site, they realize that many college students have not worked previously, so they have created a mechanism for students to access it without having to supply such information. You can find the login link which will allow you to forgo entering your own information through the Online Subscriptions link on the library part of the Career Services website. Login with your PennKey and PennKey password to gain access to Glassdoor and dozens of other subscription-based resources available to Penn students.

Get Noticed: The Importance of Networking

by Anubha Kapur, SEAS ‘13

AnubhaKapurPictureRecruiting is undergoing a vast phase change and one of the primary reasons for this reinvention is the advent of social media and its profound impact on society and people. Social networking is no longer just about webpages; it is an ever growing experience enriched with the interactions between people. Here are some ways to use social media to prepare for the career fairs next week, and in your general search.

LinkedIn
“Networking to get noticed” is a new mantra for climbing up the recruiting ladder. One of the most essential platforms is LinkedIn, where your profile speaks volumes about your career goals, expertise areas etc. Keeping your profile updated, following organizations you like, expanding your connections with recruiters etc. are key focus areas. If your profile shows up in the search tools used by recruiters, you’ve gained an edge over thousands of other candidates. Referrals and testimonials give a very good impression about your work ethic and commitment, thus making you a first choice for many firms. Penn Career Services organizes regular LinkedIn profile workshops that are a must for students to attend.

Facebook
With the introduction of Facebook Graph Search, you can easily connect with people of similar interests and field of work, thus expanding horizons. Regular updates by on Career Services’ Facebook page about upcoming information sessions, OCR workshops and career fairs is a good way to  initiate and streamline search.

Connecting with Penn alumni working in the industry is another very powerful tool.  A friend forwarded his resume seeking an internship to a recent Penn graduate working in a leading bank, and one week later, due to this referral, he got an interview. Who knows, your next recruiter, may be a senior you’ve known at some stage in your Penn journey. J

Twitter
I came across a feature on Twitter quite recently, where you can bookmark your tweets as favorites and embed them on your blog or Facebook page.  If someone has a nice testimonial for you, why not tell the world and make them take notice?

Career Fair Prep
Career fairs are the best way to engage with people and learn about prospective opportunities in-person, and social media can help you prepare. When there are so many people in attendance at these events, it might be difficult to have a detailed conversation with the recruiters. Use social media to help with research on organizations and develop talking points. With the Spring Career Fair and Start up Fair next week, here are a few tips to remember while approaching recruiters:

  1. Carry ample number of resumes that you can quickly reach for while speaking to the recruiters.
  2. Introduce yourself and ask about available opportunities within the company.
  3. Emphasize your potential and skills, and what it may add to the organization.
  4. Request a business card for future reference or communication.
  5. Follow @PennCareerServ on Twitter for live updates and information regarding the fair.

The wait to find out if your hard work and research paid off may frustrate you. Remember, with networking, patience and perseverance the wait can truly be worth it!

About: Anubha Kapur is a 2nd year Master’s student in Systems Engineering. Apart from technology, her interests span creative writing, social blogging and travelling. She can be followed on LinkedIn, Facebook and Twitter.

Day in the Life: Analyst with MentorTech

We’re gearing up for our Startup Fair on Thursday, February 21st. Over this semester we hosted numerous events on this path, to continue our exploration of startup careers, we’re excited to welcome Marshall Yang to @PennCareerDay.  On Tuesday, February 12th, Yang will share insights and advice about his career with the investment side of the startup industry. To learn more about Yang, read his bio below, and remember to follow him on the 12th!

marshallyangphotoMarshall Yang joined MentorTech in 2012 as an analyst, investing in startups with Penn connections. He was previously an analyst for Robin Hood Ventures, one of the largest early-stage investors in the Philadelphia region. Marshall helped the firm invest in software and internet companies, and built relationships with entrepreneurs and investors by sponsoring and co-hosting Philly Tech Meetup. Marshall is also a business development consultant for a Global 500 company, advising the corporation’s fintech and mobile innovations.

Prior to Robin Hood Ventures, Marshall interned at LB investments in Shanghai, the VC arm of LG Group, where he invested in e-commerce, mobile, and internet companies. He was also a consultant for NewSpring Capital, where he developed investment theses under the Affordable Care Act. Prior to his business career, Marshall interned at Merck as an automation engineer, where he developed in-house software-as-a-service streamlining the drug discovery process. Later he and his colleagues at Merck founded Lab Informant, a software company in the biotech space. Lab Informant was selected as a DreamIt Ventures Finalist.

Marshall has an M.S.E. in Bioengineering from the University of Pennsylvania, where he did research and published in the field of computational simulation. He was also a winger in the Wharton Wildmen Hockey League, and won the 2011-12 Championship with his team, Mother Puckers. He blogs at www.marshallyang.com.