A Day in the Life: Advertising

On September 22nd, we welcomed Suresh Nair from Grey Group to discuss careers in advertising.  To continue to learn about this path and the range of opportunities available, we will feature Justin Ching, SAS ’11, to @PennCareerDay on Twitter on Wednesday, September 28th. Justin has been with Google since July 2011 and  will discuss what his day is like working in advertising with this leader in technology. Read more about Justin below, and remember to follow him on the 28th!

Justin Ching graduated from the College of Arts & Sciences in 2011 as an Urban Studies Major.  During his time on campus, he was Director of The Excelano Project, Penn’s premier spoken word poetry collective. In between school years, he interned in Integrating Marketing and TV Research for Disney|ABC Television Group. Justin now works for Google Inc. as an Agency Strategist for their Global Advertising division.  Most recently, Justin has also taken a role as a Project Lead for Google TV Marketing.

Exploring Careers? Check the Obituaries…

One exercise I have seen suggested in career counseling books and workshops is that to learn what really matters to you, you should try writing your own epitaph.  The idea is that you can see what you want to be remembered for, and as a result become more focused in your career exploration and job search.

I know it sounds creepy, perhaps this blog might have been better timed in a month for Halloween, when talk of the dead and the undead is more socially acceptable. But I will venture forth in sharing a Sunday ritual I have had for years (not eating eye-of-newt, I promise):  I sit down in the morning and pore through the Sunday New York Times Obituaries.   As a career counselor, I have always found the profiles of people in their long career spans to be very compelling.  I can’t think of a better place to learn about the variety of careers available, nor to really illustrate the varying roles of fate, of ambition, of goals achieved and how unanticipated experiences have changed the course of people’s lives. When you read obituaries you also see how a personality, for example a style of leadership or capacity for empathy, can play a huge role in the nature of someone’s achievements.

While reading the obit articles can be sad because the lives described are at their ends, it is also thrilling to be reminded how much people can accomplish for society in how many ways.  If you are currently exploring your options, this is an unconventional, but inspiring approach to learn about the world of work.  These are some of the people profiled this week:

Entertainment/Communications Careers

Founding Force of the Big East Conference

Gavitt harnessed the burgeoning power of televised sports coverage with his nascent league to produce a powerful conference.

Man Who Shaped Miniature Golf

Mr. Lomma and his brother Alphonse are widely credited with having shaped the game’s familiar postwar incarnation

Painter and a Creator of Pop Art

Mr. Hamilton, whose sly, trenchant take on consumer culture and advertising made him a pioneering figure in Pop Art, was known for his cover design of the Beatles’ “White Album.”

Political Careers

Leader in Gay Rights Fight

Mr. Evans helped form and lead the movement that coalesced after gay people and their supporters protested a 1969 police raid on the Stonewall Inn, a Greenwich Village gay bar.

Antiwar Leader in 1960s

Mr. Oglesby led Students for a Democratic Society as it publicly opposed the Vietnam War, and his speech “Let Us Shape the Future” is considered a landmark of American political rhetoric.

Charles Percy, Former Ill. Senator

Mr. Percy was a moderate Republican who clashed with President Richard M. Nixon over the Watergate scandal.

Education Careers

Man Who Fought Standardized Tests

Dr. Perrone’s ideas on flexible teaching methods led to a loose network of public alternative schools in New York, Boston, Chicago and Philadelphia.

Cultural Musicologist

Christopher Small, a New Zealand-born writer and musicologist who argued that music is above all an active ritual involving those who play and listen to it

Judge and a Scholar

Mr. Asch, a judge with a Ph.D. in sociology, wrote scholarly works about civil liberties and made notable decisions about landlord-tenant law and gay employment.

Hi Tech Careers

Early Chronicler of Video Games

Mr. Kunkel helped start the first published gaming column in 1978, and later the first video game magazine.

Pioneer of E-Books

Mr. Hart began the digital library Project Gutenberg after a July 4 fireworks display, when he typed up the Declaration of Independence and made it available for download.

Builder of Cargo Container

Mr. Tantlinger is credited with creating, in the 1950s, the first commercially viable modern shipping container, which changed the way nations do business.

And, for the thrillseekers…

Daring Italian Mountaineer

Mr. Bonatti was a member of the Italian team that conquered K2 in northern Pakistan

Air and Land Daredevil

Ms. Skelton was a three-time national aerobatic women’s flight champion when she turned to race-car driving, then went on to exceed 300 m.p.h. in a jet-powered car.

What do you want to be remembered for?  I’ll close with a quote from my colleague John Tuton: “…our society focuses so much on the outward trappings of success like salary and possessions when folks are alive, but I’ve never seen a dollar sign on a tombstone.”

A Day in the Life: Environmental Engineer

We had another successful year at our annual Engineering Career Day on September 15th.  As a follow-up to the career fair, we’re excited to have our next alumni contributor on Twitter’s @PennCareerDay highlight one of many possible paths for our students and alumni with engineering backgrounds.  Rakesh Shah will post on Wednesday, September 21st on his career as an environmental engineer in India, Bangladesh, Bhutan and Afghanistan, which began in 1978. Read about Rakesh’s background below, and remember to follow him on @PennCareerDay on the 21st!  *Please note, he will be posting from India, so please consider the time difference.

Rakesh started in the field of environmental engineering in 1975 while he was  earning  his Master’s degree at the University of Pennsylvania.  His interest  in this area began thanks to a research study trying to establish a method for removal of Sulphur Di Oxide from flue gases.   Fortunately, after completing his degree, he had an opportunity to work with a US based company dealing with removal of “Hexavalent Chromium” from their wastewater stream.

Rakesh’s experiences helped him recognize the importance of environment related issues and happenings that were likely to surface in the future.   Subsequently, when he returned to India  he decided to gain and develop expertise in the field.   This in turn led to establishing a company to provide environmental engineering and related services to organizations, industries and institutes in India.  Developing the company in a new field of activity (which was not generally even heard of then) required a lot of convincing and presentation to industry as well as regulatory authorities.  At the same time, developing staff / personnel to an adequate level of expertise and delegation of work required immense managerial input.  His training and experiences in the USA and specifically at the University of Pennsylvania allowed him to have a successful career.

A Day in the Life: Technology Analyst/Software Engineer

@PennCareerDay on Twitter, our day in the life feed, is back!   As we kick off OCR and Career Fair season, we hope that you’ll tune into @PennCareerDay to learn about the potential paths available to you – and keep coming back as we’ll feature a variety of careers all semester long.  On Thursday, September 15th we welcome Luke Kopakowksi (C ’09).  Luke will highlight one of the many paths  available in investment banking – technology. To learn more about Luke, please read below and don’t forget to follow on Twitter!

Luke Kopakowski is a technology analyst at Barclays Capital in New York City.  He started at Barclays with a summer internship in 2008 and then joined fulltime after graduating from Penn in 2009 with a B.A. in Physics.   He went through the year and a half grad program at Barclays Capital, rotating through 3 divisions for 6 months each.  Now, after 2 years at Barclays, he is a software engineer for the cash equities division and works mostly with java, web development, unix/linux, excel and databases/SQL.   His team manages, develops and improves a complex software system that calculates fees associated with Barclays Capital’s equities trades.

Keywords are Key

by Shannon C. Kelly                                                                                                                                                                                                                                                Raise your hand if you’re looking for a job, to build your network, to make the right connections, to get noticed in your field, to enhance your reputation, etc.  If you did raise your hand and you are on LinkedIn, remember this: keywords are key.  This is not shocking, but if you are not incorporating the right terms in your profile, you may not be getting pulled up in a search.  

FastCompany published an article, titled “LinkedIn’s Algorithm Taps Talent Graph, But Still Needs Human Touch” last week.  One of the important trends discussed was LinkedIn’s algorithm to help recruiters find the talent they want in the most efficient way: typing in a few key words or phrase and, bam, candidates.   Just hitting enter can be pretty time efficient, and recruiters agree.  The moral? Be sure you are including key words in your skills section.  Look at the jobs you are interested in, the descriptions, your connections on LinkedIn – what keywords are listed?  Incorporate those terms in your own profile.

Now, as the article mentions, and DePaul Career Center’s Douglas L. Miller explains further, the human touch is still important.  Remember that.  Social media is not a replacement for in-person interaction. It is here to help get you to that point – the conference, the networking event, the interview.  When you are having the fact-to-face interaction, use those keywords to impress people and demonstrate your knowledge of the field or position.